eCommerce websites have the ability to more than double your overall yearly profits by introducing your store to the millions, if not billions of users that use the internet on a daily basis. These are potential customers that you could never reach out to if you only had 1 shop located in a city center only available to those in the local community.In this article we are going to look at why the design & development of eCommerce
websites is essential in maximizing your presence in the online marketplace and gaining that competitive edge in the specific niche you trade in. Read more to find out how you should go about the design and development of an eCommerce website and learn more about why it could be the solution you need to beat all of your targets this year.The choice to implement an eCommerce website for your retail company is one that many business owners would now consider wise. At one point businesses did not see the point in placing their store online when they had everything they need in their actual shop building. Now in a down economy it seems that some business owners are turning their store into a complete online solution, something which does need an eCommerce website. Unfortunately the setup process isn't as simple many would hope and a great lot of care should be taken particularly during the design and development of eCommerce websites. It is important that the website will be your entire online storefront and will be the only thing a customer can see when browsing your products; there will be no staff to help or any questions and answers. Your website will there 24 hours a day 7 days a week representing you.DesignIf you are already an established business the chances are you already have a good logo and nice colour scheme to represent your company. Your website should maintain a similar range of colours to look professional but it is important to help use the design to suit your customers. One way of looking at this is with an example, so imagine you visit a website to roses but the website is entirely black and gray, it is not enticing to the user. Use colours that will stand out to your target audience and make them want to keep using your store.Your eCommerce websites should be designed so that users can clearly see the different categories, pages, all product information, and their shopping basket without having to struggle to do something they are likely to do. One of the best ways of using web design to draw potential customers in to buying from your eCommerce website is by placing the most popular items on the front page along with offers and discounts in the relevant ad places. This lets clients see all of your hot products that they can save money on. Once you are happy with the overall design of the website it is time to move on to the actual development. The functionality of your site is also very essential. Not all customers are going to tech savvy so it should be extremely friendly, remember the users are here to shop in a simple way as they would in a physical store. It's important to implement a range of different technologies into your website for optimal functionality.One example of this is the use of a database to store product and sales data. Other programming languages such as PHP and java script can't be used to display the information from the database on a website and then further manipulate the data before updating the database values. The design and development of your eCommerce website could be the factor that makes your business stand out when put next to its competitors.
To put into the simplest of words, the world of brandlocking.com ecommerce encompasses businesses whose modus operandi is business conducted over a network. Any business that deals in the purchase or sale of goods and services via electronic media brandlocking.com (mainly the internet) is referred to as being part of the ecommerce ecosystem. This essentially covers a variety of businesses like consumer based retail websites, auction or music sites, to even exchange of business between corporate companies (B2B corporations). Electronic commerce is one of the most important utilities of the internet.Along with providing the opportunity to the bigger companies to conduct their business, the internet provides ecommerce for small businesses as well. That being said, it isn't the easiest process and neither the cheapest to do it right out of your home. There are companies that offer aspiring businesses with the facilities of
ecommerce website development for this very reason. The growth of the internet and its utilities for businesses gave birth to ecommerce development companies like Shopify, Magento, Wordpress and WooCommerce which are some of the major platforms that cater to ecommerce web development. Each of these ecommerce developers provides different ecommerce packages to budding online business and have their own pros and cons depending on what the given business is looking for. What they do have in common is that they're all easy to implement.
WooCommerce is a plugin for WordPress websites for creating online shops. With this plugin, you sell all kind of goods including digital good. WooCommerce with the ability to accept all type of credit/debit bank cards including PayPal, BACS and cash. WordPress with WooCommerce plugin is becoming more popular every year.Shopify is widely considered the go-to platform for small businesses due to the advantages they provide including automatic taxes, shipping rates, and support for multiple languages and it allows you to make use of all the major credit cards. Magento, on the other hand, provides the facility of endless customization to the business, unlike Shopify. It is a feature that should appeal to businesses that sell products which aren't categorized like most generic products sold by online businesses.Shopify and Magento are two of the most popular platforms used by small businesses but if you're looking to start an online business, it's better to conduct research into those companies and decide which one would suit the needs of your business model the best.
eCommerce has forever revolutionized the way business is done. Retail has now a long way from the days of physical transactions that were time consuming and prone to errors.However, eCommerce has unavoidably invited its share of trouble makers. As much as eCommerce simplifies transactions, it is occasionally plagued by serious concerns that jeopardize its security as a medium of exchanging money and information.Major threats to present day eCommerce includeBreach of Security:Money TheftseCommerce services are about transactions, and transactions are very largely driven by money. This attracts hackers, crackers and everyone with the knowledge of exploiting loopholes in a system. Once a kink in the armor is discovered, they feed the system(and users) with numerous bits of dubious information to extract confidential data(phishing). This is particularly dangerous as the data extracted may be that of credit card numbers, security passwords, transaction details etc. Also, Payment gateways are vulnerable to interception by unethical users. Cleverly crafted strategies can sift a part or the entire amount being transferred from the user to the online vendor.Identity theftsHackers often gain access to sensitive information like user accounts, user details, addresses, confidential personal information etc. It is a significant threat in view of the privileges one can avail with a false identity.For instance, one can effortlessly login to an online shopping mart under a stolen identity and make purchases worth thousands of dollars. He/she can then have the order delivered to an address other than the one listed on the records. One can easily see how those orders could be received by the impostor without arousing suspicion. While the fraudsters gains, the original account holder continues to pay the price until the offender is nabbed.Threats to the systemViruses, worms, Trojans are very deceptive methods of stealing information. Unless a sound virus-protection strategy is used by the eCommere Solutions firm, these malicious agents can compromise the credibility of all eCommerce web solution services. Often planted by individuals for reasons known best to them alone, viruses breed within the systems and multiply at astonishing speeds. Unchecked, they can potentially cripple the entire system.SolutionsThere is but one solution to all issues that at times dent the security of eCommerce services. Strict vigil on malicious intruders.Easier said than done? brandlocking.com So is every preventive measure. However, with online transactions, progress in security has been overwhelming.AuthenticationMost notable are the advances in identification and elimination of non-genuine users. Ecommerce service designers now use multi-level identification protocols like security questions, encrypted passwords(Encryption), biometrics and others to confirm the identity of their customers. These steps have found wide favor all around due to their effectiveness in weeding out unwelcome access. Intrusion CheckThe issue of tackling viruses and their like has also seen rapid development with anti-virus vendors releasing strong anti-viruses. These are developed by expert programmers who are a notch above the hackers and crackers themselves.Firewalls are another common way of implementing security measures. These programs restrict access to and from the system to pre-checked users/access points.Educating UserseCommerce is run primarily by users. Thus, eCommerce service providers have also turned to educating users about safe practices that make the entire operation trouble free. Recent issues like phishing have been tackled to a good extent by informing genuine users of the perils of publishing their confidential information to unauthorized information seekers.
A good web design has a potential to engage the visitors & convert them to potential buyers. A website is said to be serving its purpose if it has the potential to generate online leads. Nowadays, it has become mandatory for the business houses to have an online portfolio in the form of websites. The webs provide them the flexibility to reach the targeted audience. But converting targeted audience into potential buyers & customers is certainly a challenging task. Your website plays a crucial role in this. If your web has a good design, then it can easily serve that purpose. The most pertinent question is how to design a good web. Presented below are some of the points that will help you in this.
Attractive Theme: The theme or the webpage design of any website is very important. It is recommended to use the theme which perfectly manifests your business. For example, if you are selling natural products, then you can select any of the themes which match with your products. If you are into the fashion industry, then colorful themes would be considered as appropriate for your business.
User-friendly Navigation: The user-friendly navigation is very important to enhance your conversion rates. Too many links in the menu bar and side bar create confusion. Avoid providing too many links there. It is recommended to put only important links in the menu or sidebar. These will help in the easy navigation of the website.
Go Mobile Friendly: It is mandatory to have the mobile friendly responsive website. The reason being most of the internet users are using mobile phones to access information. If you have the mobile compatible website, then it ensures s better browsing experience which eventually results in conversion.
The design of your company website plays a critical role in determining the overall growth and thus success. Would you then want any visitor to get irritated after seeing your website or would you want to face a situation where visitors hardly spend a few seconds scanning the web pages. Perhaps not and thus when it comes to hiring a website design company, you leave no stone unturned. Well this certainly is a good move, but at the same time it is suggested that all through the designing stages you be closely involved with the design company and make sure your web outlook is in line with the objectives. When it comes to website designing, the domain is huge. Basically there are too many features to pay attention to. However, a professional and experienced web designing company wouldn't essentially go all wrong. A well selected firm would know its job well and thus will pay attention to the execution. In best interests of your company, thus you can narrow down the work and pay attention to the 3C's of website design - Creativity, Content and Cross browser Compatibility.
Cross browser compatibility
With so many browser options available you cannot restrict a viewer to view your website across a particular browser or a set of those. Neither is it practical to attempt design modification, every now and then, to suit the requirements of browser gaining user popularity. A sensible alternative will be to ensure that the website design company conceptualizes a website which is compatibility or looks great and functions well, irrespective of the browser. Again a completely flash website design will not be cross browser compatible. Many handhold devices miss out on flash support and a number of users opt not to install plug-ins. In the name of an interesting website design, would you want your company to miss out?
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