107, Kothari Milestone, Near Railway Station, Malad, Malad West, Mumbai, Maharashtra 400064
102, Sagar Shopping Centre, Dawood Baug, Opposite PK Jewellers,, J.P. Road, Andheri (West) Station, Mumbai, Near Metro Station, Mumbai, Maharashtra 400058
4, Summit Business Park, Kurla Rd, Mota Nagar, Shivaji Colony, Mota Nagar, Andheri, Andheri East, Mumbai, Maharashtra 400099
Ask them to share it with their audience.
Even if only half of your 10 experts share it, thatâ€™s still five more audiences than you would have reached by yourself. And depending on the size of your expertâ€™s audience, that could be thousands or tens of thousands of new people visiting your website.
Brian Lang wrote a roundup post about how to promote your blog.
He got over 40 experts to contribute to it, resulting in a comprehensive and informative piece that got over 5,000 shares on social media. It was also Buzzsumoâ€™s most shared post of that week for the term â€œblog promotionâ€.
The biggest wow factor? His blog wasnâ€™t even well-known at the time!
What would 5,000 shares do for your brand?
9. Post valuable content on social media
If your blog is new, it can be difficult to rank well in Google search results for high volume keywords because your Domain Authority and Page Authority are still very low.
However, you can use social media platforms to gain credibility and traffic.
In the screenshot below, you can see the Page Authority (PA) and Domain Authority (DA) for each search result. Iâ€™m using the free Moz SEO Toolbar to see this information.
Page Authority was developed by Moz, and it means the likelihood that your page will rank highly in search. A higher number means itâ€™s more likely to rank well.
This is based on several factors: content length, links, keywords, readability and more.
Domain Authority is the overall likelihood that your whole website, or domain, will rank highly in search.
But not all social media platforms are created equal when it comes to building authority and traffic.
Iâ€™m not talking about Facebook, Twitter, or Pinterest where anyone can post whatever they want. Iâ€™m talking about authoritative platforms where quality content is expected.
A few examples are Docstoc, Slideshare, Blogger, Quora and so on. These sites give you the opportunity to improve your search rankings, as well as build a following, within a short period of time.
Does leveraging authority social platforms increase your search traffic and rankings?
For example, Ana Hoffman got 243,000 views in 30 days, in addition to other benefits, using Slideshare content. Her presentations were among the top 1% most viewed slide decks in 2013.
If youâ€™d like to leverage Slideshare as a search traffic booster, here are the basic steps that you should take:
Step #1: Find a trending topic. In my experience, simply selecting a keyword and creating a top-notch slideshow presentation doesnâ€™t always generate buzz on social media.
Instead, look for topics that are already trending on blogs. Just as you do when looking for blog post ideas, you should identify what people are talking about right now.
Jump back to Step 2 for some tips on finding out whatâ€™s trending on sites like Quora.
Another great place is GrowthHackers, which is an online community of marketers. Youâ€™ll find lots of trending topics. Pick one that interests you and is related to your business or topic.
The article titled â€œ10 Ways to Promote Content in Less Than 30 Minutesâ€ would make a good Slideshare presentation.
When creating your presentation, donâ€™t feel pressured to crank out 50 or 100 slides.
Aim for about 35 slides. This gives a user a good amount of information without being too long to keep their attention.
Step #2: Make an outline. Read the article you selected in step 1, pick out key points, and create an outline for your presentation. This will make it easier to put together the full presentation.
Your Slideshare presentation outline could be something as simple as:
Publish a press release
Update your email signature
Comment on other influential blogs
Mention your sources on Twitter
Post in LinkedIn Groups
Post to StumbleUpon
Each item in your outline represents a single slide.
If you want to make a presentation based solely on someone elseâ€™s post or article, make sure you get their consent first to avoid plagiarism. Do that before moving on to the next step and donâ€™t forget to credit the author of the post that inspired you in your presentation.
Step #3: Find supporting images. Slideshare presentations are all about using images to captivate and hold the viewerâ€™s attention. You can find free stock photos by searching Google for â€œfree stock photos.â€
Gratisography is one place where you can download free stock photos without copyright restrictions.
A few tips:
Pick photos that are relevant to your topic or point
Use high-resolution images/photos
Use free stock photos, with no copyright restrictions
Use images as accents â€” donâ€™t let them overpower your text
Step #4: Study successful Slideshare presentations. Learning from experts is the best way to grow your own traffic and search rankings.
Popular presentations are featured on the Slideshare homepage. Study them carefully. Consider how you could improve them.
Could you design it better? Could you find more facts and data to back up the points made? If the answer is yes, make your own presentation.
Step #5: Create your Slideshare presentation. With all of the information youâ€™ve gathered, create your presentation! Try to make it really stand out from the other ones you studied.
You can use any software you like to create the presentation: PowerPoint, Keynote, Photoshop and save as a PDF, whatever youâ€™re comfortable with.
You can even use Canva, mentioned back in step 5, to create a SlideShare presentation.
Donâ€™t forget to include a link to your chosen landing page for the topic. The link that comes from SlideShare is dofollow, so youâ€™ll get link juice to boost your search rankings.
This presentation is directing people to their lead magnet for doubling leads and sales, which takes you to this landing page:
This is a great way of getting leads and subscribers for your email list.
When it comes to search engine rankings, to get a stronger page authority, share your presentation on Docstoc, Scribd and Animoto too. Youâ€™ll attract new audiences and boost your rankings from the additional links from these sites.
10. Use advanced SEO internal deep linking
Deep linking is the practice of using anchor text to link to other pages inside your blog. This shows Google the depth of your siteâ€™s pages and encourages it to index more of them.
Most people focus on getting search visitors to their homepage, but struggle to rank their internal pages.
Your older blog posts and landing pages that provide immense value on relevant topics can pull in a lot of new traffic. You should link to them often to help build the structure of your website.
Without establishing internal links, a Google spider may see your website this way:
Pages C and D could be very important, but the spider canâ€™t easily see them.
When your content is properly linked to each other, it helps the Google spider see all your content in an organized way, like this:
When you start interlinking pages other than your homepage, youâ€™ll improve the SEO value for those internal pages and improve their search rankings, even for tough keywords.
But, before you start link building to your inner pages, you should first check to see how many inbound links go to your homepage, as compared to your other pages.
Step #1: Go to Mozâ€™s OpenSiteExplorer. Enter your URL into the search box and click â€œSearchâ€.
Step #2: Click on â€œTop Pages,â€ in the left-hand menu.
Step #3: Look at the number of inbound links for your homepage (the first line).
Looking at the above screenshot, you can see that my homepage has 276,000 inbound links, but the next highest number of links for an internal page is only 2,445.
Thatâ€™s still a good number of links to have, but much lower than 276,000!
A high bounce rate often happens to websites who receive a significantly higher level of links to their homepage than they do for internal pages.
One of the strategies that worked best for me to lower my bounce rate is deep linking. Using this tactic, I was able to drop my average bounce rate from 45.34% to 24.45%.
Here are a few other ways deep linking to internal content helps your rankings:
Improves Page Authority: Google likes fresh content, because recent information is more likely to be relevant and useful to users.
Adding fresh content regularly is not the only way to raise your Page Authority. Linking to your older content gives those pages more power and tells Google theyâ€™re still relevant.
Your homepage naturally may have a higher PA but you need to work towards improving the authority of internal pages.
Cyrus Shepard explained, in a Moz post, that Google gives fresh content a score based on the date that it was published.
This freshness score can decay over time and itâ€™s also responsible for increasing or decreasing the search ranking of that page. Youâ€™ll find that the original increase in organic rankings will likely degrade as the content gets older.