Monday, 30 October 2017

How to make a website like Nykaa

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In order to verify whether the keywords are truly ranking at the positions SpyFU says, let’s do a quick Google search for “power wordsâ€.
Definitely the top spot!
Now your job is to create high quality content using those same keywords. Use all the other tools in this list to build trusted links and boost that page’s ranking power.
If you want to get even more ideas for long-tail keywords to rank highly for, head over to Google AdWords Keyword Planner.
Choose Get Search Volume Data and Trends.
Copy the list of keywords from SpyFu into Keyword Planner and click Get Search Volume.
You’ll get the number of average searches per month for each keyword.
You can also find new keyword ideas by typing in the website URL at the top and clicking Get Ideas.
Now that you’ve found some great keywords, get to work on creating an in-depth, useful piece of content for those keywords.
Go ahead, I’ll wait. 😉
After you have your content ready, contact the sites and blogs that linked to your competitor’s article and tell them about your article.
Chances are if they linked to the initial article, they’ll link to yours as well, sending additional referral traffic and SEO juice to your page.
How do you find these linking sites and blogs?
Step #1: Visit Enter your competitor’s article URL (the exact URL that’s ranking highly in Google top pages). Fill in the CAPTCHA code and click the “check backlinks†button.
Step #2: Analyze the referring sites. Check the anchor text that other sites are using to link back to your competitor’s web page. See whether the link is dofollow or nofollow.
Click the link to visit each of the web pages in the screenshot. Find the contact page or email address that you can use to notify the site owner/author.
Write them an email or send a message via social media with a link to your new article, and ask them to link over to it. Along with other SEO best practices, building links to your article will help you take over the top spot from your competitors.
15. Use AdWords copy in your on-page SEO
Another great way to steal the spotlight from your competition is to look for keyword ideas in their Google AdWords search ads.
Google AdWords ads are short and already optimized for your competition’s target keywords. If you can produce a quality article that ranks well organically for that same keyword, you can easily establish yourself among your target customers.
With over 300 million downloads of AdBlocker Plus and counting, consumers are warier than ever of paid advertising.
Establishing yourself high in organic search results establishes trust and will display you first to those using ad blockers.
To find some good AdWords keywords to create content around, try searching for keywords you want to rank for:
Analyze the titles and copy used in each of these ads. They should give you at least a few ideas for headlines you can use in new content.
A few from this example could be:
How to Perform a Free SEO Website Audit
How to Generate More Calls, Leads and Sales with Local SEO
Increase Your Website’s Domain Authority in 30 Days
In that post, I broke down all the steps to do a full SEO website audit and included a template for users to download.
It remains a very popular post and still converts at over 50%. All for free, with no paid AdWords ads!
16. Use multiple keywords in SEO page titles
Your SEO page title is the title that is displayed in Google search results. Here’s an example.
You want to ensure that each page title for each page and post on your website contains a keyword.
A strategy I have found particularly effective is to include multiple keywords within each page title. Make sure not to be spammy with this or it could end up hurting you.
By spammy I mean just cramming keywords in there for the sake of it, even if they sound a little off. Or, by using spam trigger words that instantly make Google think your content is less than legit.
Let’s say your post is about hair colours for autumn and you want to rank for the following keywords:
Hair colour
Autumn hair
Autumn hair trends
Here are a few examples of a page title that combines those in a natural-sounding way:
Autumn Hair Trends: The Best Hair Colours of the Season
5 Hot Hair Colours Right Now: Autumn Hair Trends
And here’s an example of a keyword-stuffed, not good page title:
Autumn Hair Colour Trends – Hair Colour for Autumn
See the difference? The first two sound natural and like you could picture seeing them online. The last one just seems spammy and like it’s trying too hard.
If your page titles sound like you’re trying too hard, you probably are.
17. Monitor Google Search Console stats
Google Search Console is a powerful tool to help you track potential issues with your site that affect your rankings.
If you haven’t already signed up for it, you can see how to do that step by step right here.
There are three main things you want to check regularly in Search Console:
Watching for crawl errors, like 404 pages
Submitting new sitemaps
See which keywords people are using to find you
When you first sign in to Search Console, you’ll see your Dashboard page.
If you have any urgent issues, they appear at the top under “New and importantâ€.
Click on Crawl Errors to check out your error history and report.
As you can see, I have seven recent URL errors for my blog.
I had corrected a lot of 404 page errors in previous months that were caused by a switch to a new webhost, as you can tell by the red line. It’s important to keep monitoring these reports often as new errors can pop up anytime, like these seven have!
If you click on one of the URLs in the list, you’ll see this message.
404 errors don’t hurt your search result rankings but they don’t make for a great user experience.
You don’t want to show up high in search, get someone excited to visit your site, then disappoint them with a 404 page when they get there, right?
Fortunately, they’re very easy to correct in Search Console. For each 404 error, click on Fetch as Google in the screenshot above.
Search Console will tell you the result of what Google’s indexing spider sees.
In this case, my 404 page was showing up that way because it’s being redirected to a new page. This can be easily solved by getting my site re-indexed. Click on Request Indexing button, and you’re done.
There’s also an easier way: you can submit a new sitemap for your full site.
Click on Crawl -> Sitemaps on the left-side menu.
Click on Add/Test Sitemap at the top right, and enter in the URL to your sitemap. For most people, this is just “sitemap.xml†after your domain name.
When you submit a new sitemap, the status changes to Pending.
Getting Google to re-index your site will ensure any 404 errors that you know don’t exist anymore are marked as fixed.
Another great use of Search Console is to find out the keywords people are using to find you.
Click on Search Traffic -> Search Analytics on the left-side menu.
You’ll see a list of keywords that people typed into Google that displayed your website, whether they clicked on your page or not.
Looking at how people found you can tell you a lot about what you’re ranking well for. If the keywords in your list aren’t the ones you want to rank for, it’s time to optimize more of your content!
18. Regularly update your old content
If you’ve been blogging for more than 3 months, you’ve got a goldmine of content in your archives to repurpose.
You’ve undoubtedly written some posts that are still generating organic traffic. You can improve those posts and leverage their authority for higher search rankings.
Start by making a list of your top performing content.
Step #1: Log into Google Analytics. Click the “Behavior†tab on the left side.
Step #2: Click Site Content -> All Pages and look for the best performing posts from three to six months ago.
Here’s what I do to update my best performing posts to keep them fresh and popular:
Step #1: Write a sharable headline. The most critical step of all is to write a headline that will inspire people to share your post, and that contains your SEO keyword.
So, if your old post was titled “How to Make $10,000 From Your Blog,†you could make it more sharable by adding a bit of personal flair. The headline should evoke curiosity, but still maintain its clarity.
Something like this: How I Make $10,000 a Month From My Blog While Traveling the World
That’s a bit more fun, huh?
You could even add a number to the headline, as people more frequently share headlines that contain a number. Headlines like, “7 Reasons Why Blogging Can Be a Careerâ€, etc.
For example:
How I Make $10,000 Blogging Part Time (and 3-Step Plan You Can Follow)
How I Made My First $10,000 Blogging From Home in 30 Days
Take a look at this Copy Hackers headline. It’s thought-provoking, keyword-rich, clickable and clear:

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