Monday, 30 October 2017

How to make a website like Ola

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Makes your internal pages indexable. If you consistently link to your internal pages, you’ll make it easier for search engine spiders to quickly find and index them.
Say you just published a new post and you want search engines to index it quickly. What do you do, fold your arms and wait? No!
You can ping website directories, such as Weblogs and Newsgator to prompt Google to come index your site.
Use Ping-O-Matic to submit your site for indexing on several directories at once.
Enter your website details, check all the directories and click “Send Pingsâ€.
Next, check to see the sites your website was submitted to.
image613When linking to your internal pages from other blogs, avoid over-optimization of your anchor text.
Your anchor text is the actual part of your sentence that has the link in it, like this. Use something simple for your anchor text, like your website name (“Troikaâ€), or add a keyword (“Troika’s content marketingâ€).
An easy way to link to internal pages is in your latest blog post, like I’m doing right now when I say things like you could double your traffic. The words “double your traffic†are a good example of anchor text, and I linked over to an older post with more tips on growing your blog which is relevant to my current topic.
11. Send link juice to lower ranked pages
If you have a page that’s currently on page 2 or 3 of Google search results, you can help move it up to page 1 by passing on quality link juice to those lower ranked pages.
Link juice refers to outbound links from high authority sources to your content. Since those links are coming from high authority websites, that reputation gets rubbed off on your content. Essentially, this gives Google an indication that your content must be high quality too.
Let’s look at it this way: you have two websites that are 100% identical – same design, same content. If every other factor were the same, the site with the most links would rank the highest in search results.
This article about indexing used to be on page 2 of Google’s results for the search term “index your siteâ€.
Now, it’s the third organic search result on page 1!
Here’s how I did it.
Step #1: Updated the post. I added new links, content and recent data to bring the post up to date.
I cover how to update your older content in detail in Section 18!
Step #2: Shared it across social media again. Since I updated the post, I shared it on all my social networks again. This brought in a lot of new traffic.
Step #3: Linked to it in my newer posts. Every time it was relevant to a new post I was writing, I included a link to it. This directed traffic to the older post and resulted in people sharing it and linking to it themselves.
It doesn’t happen overnight, but over the span of a few months, I went from page 2 to almost the top of page 1.
12. Link to external sites with high Domain Authority
It helps pass link juice to your content when you get links from high authority domains. Likewise, it also helps your overall trustworthiness in Google’s eyes when you link to high authority sites.
A good place to look for sites to link to is Alltop.
You’ll see some featured sites on the homepage and recent content published by them.
All six of these options would be good to link to, and get links from.
To find something for your topic, just search for your keyword at the top of the page.
You’ll see related categories to what you typed in. I chose SEO here.
Alltop then shows me the top SEO related content from the following high authority websites:
I could link over to one of them as a data source in my content.
Like if I said that user experience was just as important as on-page SEO for ranking high in search.
Better yet, I could approach these websites and ask them to link back to my content.
They may not link back to you, but a simple email only takes a minute to write. That minute could result in huge traffic gains later on, so it’s worth the time.
Snag broken link opportunities on Wikipedia to build links
This is something a lot of marketers overlook, but it’s very powerful for generating high authority backlinks to your content.
Scan Wikipedia for dead links and claim them as your own!
Didn’t think of that, did you?
There are two types of links you can get from Wikipedia:
Citation needed: This means someone editing a Wikipedia article mentioned a statistic or fact without linking to a source.
Dead link: This is a source that was previously linked to but for whatever reason, the website or page does not exist anymore.
If you can write a post about the topic, and be a credible source of information, you can get these valuable links from Wikipedia.
I like to use a tool called WikiGrabber to find these link opportunities. Enter your keyword and click Search.
WikiGrabber then shows me this list of Wikipedia articles that need citations or that have dead links.
You can also use Google to find dead links on Wikipedia. Use the following search term: “Keyword phrase†“dead linkâ€
For “content marketingâ€, you get the following results:
Let’s check out this article on Content Marketing.
Scroll through the article until you see the text [citation needed].
Read over the item that needs a source. If you have content that already backs up this statement, you can move ahead to submitting your link. If not, you will need to write a new post that thoroughly covers this topic and provides verifiable data.
To submit your link, click on the [edit] text beside Digital content marketing.
You’ll get the Wikipedia editor screen. Find the sentence that needed a citation, click at the end of it and click on Cite on the top menu.
Paste your URL into the box above and click Generate.
You’ll see this screen confirming your citation and marking the date it was added.
To save your changes to the article, click on Save Changes at the top right of your screen.
Your edit will be submitted for moderation. If Wikipedia staff agrees it’s a valid source of data for that point, it will be added to the page and you’ll enjoy increased page authority and traffic from Wikipedia.
Wikipedia links are technically no-follow, which means that they do not pass link juice over to you. However, their domain authority ranking and trust level from Google are very high, meaning there are still great search engine ranking factors in earning Wikipedia links.
14. Find and use your competitors’ SEO keywords
Researching your competitors is a smart move. Why reinvent the wheel, when all of the hard work of ranking in Google’s top pages has already been done by your competitors?
You can spy on the exact keywords that they’re ranking for and use those same keywords to create better content.
Something as simple as signing up for your competitor’s newsletter can reveal their whole email marketing strategy to you. A little research doesn’t cost anything but your time, and can produce some great new strategies for you to try.
Starbucks made a big splash in China when they studied their competitors’ marketing. Spying helps you improve your own plans to beat the competition based on data, instead of assumptions.
Starbucks’ profit in China has been steadily increasing because they did some simple research.
So how do you find out what keywords your competitors are ranking for right now?
Step #1: Head over to SpyFu. Enter your competitor’s site URL (e.g. into the search box and press Enter.
Step #2: Scroll down to Top Keywords and you’ll see the organic keywords they rank for (on the left) and the paid AdWords keywords they bid on (on the right):
The Rank column on the left-hand side tells you which Google search result position sits in for that keyword. For example, they’re in the first organic spot for “power wordsâ€.

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