What is Mobile SEO?
With the increase of competition, it is becoming progressively more difficult for companies' websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.
Search Engines vs. Mobile SEO
Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ​​mobile access is Google Mobile, which makes your mobile device's access to Google features such as Gmail and Google Maps.
- Google Sitemaps for Mobile
- Bing Mobile Friendliness Test Tool
Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.
How to begin?
As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.
When performing a Google search using the mobile phone, the configured AMP pages are marked with their acronym. When you click on a result marked as AMP, the simplified version of the page loads almost instantly. Also, very slow pages are receiving a warning mark for this problem, showing more and more the importance of having a fast loading website (you can also check and apply some tips to improve the loading speed of your site and avoid this negative alert on your website).
When configured, an AMP page becomes a second version of the page, with the same content as the original version, being generally identified with "/ amp" at the end of the link, which makes it easier to identify its performance in isolation in web reports Analytics. This also ends up raising another question that can become a problem - duplicate content.
Content
As in traditional SEO, the challenge is to generate relevant, quality content that the user often looks for, agreeing with their location and their information needs. This information must be presented in an accessible way, guaranteeing the user mobility, regardless of the content, device and browser used. Adding new technologies and adapting them to what the user needs is an increasingly constant role in our area. Knowing how to analyze each point, studying pros and cons, and comparing with existing technologies is just the thing to do.
All this is no different when it comes to optimizing mobile sites. So, do not waste time, get ideas, opinions and search all possible sources. New technologies come up every day. Do not be the last one to discover them!
Search Engine Optimization (SEO), Social Media and Online Reputation Management (ORM) are sometimes confused, with the great number of people think that these three are same. Moreover, there is some obvious cross-over, the three have entirely different focuses and follow very different outcomes. Here, in this article, we are about to discuss a little more about their importance and uses.
It is said search engine optimization, online reputation management and social media are the trinity of internet marketing. Let us discuss a little about SEO, Social Media and ORM first.
Why Search Engine Optimization?
SEO is generally concerned about getting a website rank in search engines or to rank better for products and/or services related search terms. It is nothing but a process of increasing the chances of your website to be listed in the first page or first in the search results of popular search engines, such as Google, Yahoo, Bing and so forth.
- Importance of SEO: It is a viable marketing outlet that can bring your business more qualified leads as well as customers. It can have better return on investment than traditional forms of marketing, for example television and/or print advertisement. It is good for business visibility and branding. SEO can bring traffic to business and give unmatched insight into customers.
Social media marketing is a bunch of techniques and strategies for promoting awareness of a brand, publication, product, etc. (the brand, publication or product can be personal or for business), on social media, particularly by encouraging the sharing of content that help attracts the end number of people to a specific website.
To understand the basic differences of SEO, Social Media and ORM, we need to understand the buyers' journey. The buyers' journey consists of three important stages:
- Awareness: The buyers can easily articulate a need or a problem, but not even aware of any possible solution. He or she likes to go to southeast Asia but may or may not have ideas where to stay or what to do there, so he or she can search for "destination in Southeast Asia," "things to do in Southeast Asia," etc.
- Consideration: He or she now knows to have a week to spend and a specific budget in mind, but does need to create an itinerary, like the place to visit, thins to do, food to eat, things to buy etc. He or she searches for "things to do in Hong Kong" and "motels or restaurants in Shanghai".
- Decision: The buyer has an itinerary and needs to find particular providers in his or her destinations, like "Hyatt in Hong Kong," "cable car in Hong Kong," "CCTV Tower in Shanghai," etc.
Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.
What is SEO?
SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.
What are some of these "things?"
There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.
What is SEO As It Relates to Freelance Writers?
What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.
For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.
In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:
"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."
And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.
What is Mobile SEO?
With the increase of competition, it is becoming progressively more difficult for companies' websites to be found in search engines and therefore gain traffic. There is a need to search for new technologies that bring some kind of feedback, and it is from this search that the Mobile SEO came about. Mobile SEO consists of website optimization techniques for mobile systems. However, mobile SEO should not be considered a technology aimed only at mobile phones, but also at every system with a mobile interface that can access the web. The difference between using mobile SEO to traditional SEO, though, is not too great. Basic techniques such as keyword usage and link building will normally be used here. Therefore, it is necessary to take into account that mobile users have very different habits of traditional users, and it is this (considerable) difference that has further stimulated its evolution.
Search Engines vs. Mobile SEO
Contrary to popular belief, Search Engines has been adapting to new technology. Major search engines systems, along with other mobile access systems, already have their own Mobile Search Engines. A major breakthrough in the area of ​​mobile access is Google Mobile, which makes your mobile device's access to Google features such as Gmail and Google Maps.
- Google Sitemaps for Mobile
- Bing Mobile Friendliness Test Tool
Mobilize your website and find out how mobile SEO and a call to action can help convert more sales while providing a better customer experience.
How to begin?
As previously mentioned, the techniques involved in Mobile SEO do not differ from traditional SEO techniques. Creating quality content with optimized keywords, using the link anchors well and building links for Mobile Search Engines is a good start. The biggest difference is how to make it easier for these Mobile Search Engines to find and index mobile sites correctly.
When performing a Google search using the mobile phone, the configured AMP pages are marked with their acronym. When you click on a result marked as AMP, the simplified version of the page loads almost instantly. Also, very slow pages are receiving a warning mark for this problem, showing more and more the importance of having a fast loading website (you can also check and apply some tips to improve the loading speed of your site and avoid this negative alert on your website).
When configured, an AMP page becomes a second version of the page, with the same content as the original version, being generally identified with "/ amp" at the end of the link, which makes it easier to identify its performance in isolation in web reports Analytics. This also ends up raising another question that can become a problem - duplicate content.
Content
As in traditional SEO, the challenge is to generate relevant, quality content that the user often looks for, agreeing with their location and their information needs. This information must be presented in an accessible way, guaranteeing the user mobility, regardless of the content, device and browser used. Adding new technologies and adapting them to what the user needs is an increasingly constant role in our area. Knowing how to analyze each point, studying pros and cons, and comparing with existing technologies is just the thing to do.
All this is no different when it comes to optimizing mobile sites. So, do not waste time, get ideas, opinions and search all possible sources. New technologies come up every day. Do not be the last one to discover them!
SEO (Search Engine Optimization) is a method of increasing your visibility in Search Engine results - in non-tech terms - it helps Google find you when your prospects are searching for what you do. I've heard clients speak about SEO (either directly or indirectly) as sometimes "tacky", because when done badly, its glaringly obvious. You've seen these sites, where the content doesn't make sense because there are too many keywords "unnaturally" in the text.
So, why do we do SEO?
First, it begins with an understanding of what your prospects are likely to type into a search engine, and then making sure your website has those keywords naturally throughout its content. Let's look at a real-world example; if you go to the new grocery store that you haven't been to before to find salsa, where are you going to go? How are you going to search? When you think "Mexican", you are applying keywords to your thought process. Find the "Mexican" aisle and you'll find plenty of salsa options. Now some people may think of salsa -> nacho chips -> snack food aisle, so most likely you'll also find salsa there, but perhaps a few number of choices. But notice that some brands are in both spots, because they know that both aisles will attract consumers looking for salsa, some may be deliberately looking (Mexican aisle) while others may stumble upon salsa (snack food aisle) while looking for something else. Your grocery merchants predict this behavior by studying the buying habits of individuals and how they search a store.
Two great resources on SEO can be found below, and are definitely worth reviewing:
https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-SEO/#6a47615d2563
https://www.entrepreneur.com/article/288514
Now SEO is built upon the understanding that your prospect is actively searching for the product/service that lead them to choose keywords to search. Meaning, they're warm leads. They've identified their need (for salsa) and actively went looking for it.
Make your website work harder for you - take a read over the articles noted above, or give us a call. We'd love to chat more about how to bring more views to your website, and then, what to do to keep them there.
No comments:
Post a Comment