Well, 2017 is well and truly here and we're almost 11 months in! Business owners and digital marketers might be wondering if search engine optimisation, or SEO, is officially a thing of the past.
The short answer:
"No."
And the slightly longer answer: "Erm... Heck no!"
The real truth? SEO is not dying. Rather it's becoming more of a tactical game, and a strong SEO skillset can make a tangible difference to a business's digital platform. The key thing to remember is that the technology used by search engines is constantly being updated in order to provide more relevant results. In the not too distant past, SEO bods used to simply 'stuff' websites full of keywords, links and random content. Although this helped achieve higher search engine rankings at the time, the way search engines rank content has drastically changed. Nowadays search engines are trying to identify individual pieces of content that are relevant - not just a website that happens to have keywords that match. In the present day and more so tomorrow, search engines are focused on making sure that search results and websites are more relevant to what people are actually searching for. This essentially means this is a 'win' for everyone!
Conclusion
SEO certainly isn't dead! But if you want to succeed with using SEO, you need to employ the right tactics and make sure your SEO resource knows how to align your business's digital footprint with trends on the web. Finding SEO success in 2017 and beyond will require a different approach compared to the blunt-force tactics of yesteryear.
The bottom line in order to win with SEO in 2017 is to ensure your approach to SEO is as 'human' as possible. If you make sure you've made an effort to achieve that, good things are sure to happen for your search engine ranking.
Many people are still unaware of the important uses of SEO, but with time and more expansion they will learn. Every search engine has it's own set of rules and regulations regarding what is legal and illegal uses of SEO.
SEO
SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. SEO is still a great way to bring in more profits with your Affiliate Marketing campaigns. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimisation have an edge over their competitors. When properly optimised, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.
Money
Making money online requires diligence, and persistence. Let 2009 be your year to make money online.
When it comes to redesigning a website most of us tends to focus on creating a site that is highl
For any company, creating a strong online presence is important. It doesn’t matter which field they pertain to, a large amount of the audience is present online.
The internet is full of opportunities, however, it’s difficult to create a foothold right away, it takes a while before you are even a noticeable entity on any search engine. It all boils down to the traffic you can generate and the response you can garner which in turn will boost your visibility.
SEO or Search engine optimization is a term coined together to describe the techniques that a website should use to boost its rankings on a search engine.
93% of users begin their internet journey from a search engine, which makes it crucial for a website to be easily found.
Why is SEO so important?
I am sure plenty of people will agree that whenever they have used Google as a search engine they usually just scan through the first result page, which is why being on that first page is very pivotal for a website. This is when SEO comes into the picture, SEO boosts the visibility as well traffic of the website if employed correctly. This is why it’s crucial for any website/business -
It’s a branding technique that everyone is employing, which includes all your competitors.
SEO is very cost effective and provides good ROI (Return on investment). It is better than PPC and Social media marketing.
Almost everybody these days virtually checks product reviews before going for the buy. Without good SEO, they will have a hard time locating you which will automatically affect your performance.
It will help your business grow and reach the audience that you otherwise wouldn’t have been able to target.
Various aspects of SEO –
1) On-Site optimization – This involves making your website user as well as search engine friendly. This essentially refers to the factors that affect your website rankings on the search engine. Such as the required tags, Keyword density etc.
2) Off – Site optimization – This means achieving search engine optimization with the help of sources other than your own website. Google in most cases determines the rank of your website, being the number one search engine. Having your links appear on larger platforms can also boost up your visibility as well as attract a lot of traffic, which will automatically increase your rank on the search engine too.
What is White Hat and Black Hat SEO?
One of the most commonly asked questions, White hat SEO in layman’s language is applying the right techniques along with a legal approach to boost your ranking and increase your popularity. This can be achieved by link building, keyword analysis, user-friendly URLs, avoiding plagiarisms and by following the guidelines of the search engines.
Black Hat SEO, on the other hand, is the complete opposite of white hat SEO, this refers to employing illegal techniques and strategies. Black hat SEO practice involves breaking all the rules and regulations of the search engine. Some common black hat techniques are – invisible texts, page swapping, keyword stuffing.
The effects of Black hat SEO are temporary, it doesn’t take the search engine long before it spots these illegal strategies and then penalizes you; the search engine may spam your links and if you continue with these malpractices the search engine will altogether block your site and links. White hand SEO gives slow but long term results.
What is the Key aspect of SEO?
Everything you employ to optimize SEO is secondary to the content of your site. Content is the defining element of SEO. Producing good content will automatically increase your rankings by bringing traffic. Search engines love fresh content, which is why if your website keeps generating good content you are more likely to last in the long run and perk up your rankings.
To conclude it all, SEO is just there to optimize your website and to bring in traffic and increase your website/blog/online store’s visibility. This will make the search engine give you a higher ranking and make you popular. SEO will also help you achieve your purpose, it is a promotional tool that doesn’t sleep.
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